{"id":110,"date":"2026-08-08T00:42:24","date_gmt":"2026-08-08T00:42:24","guid":{"rendered":"https:\/\/cwsdemowebsites.com\/bedeveloped\/?page_id=110"},"modified":"2026-08-17T17:14:22","modified_gmt":"2026-08-17T17:14:22","slug":"about-us","status":"publish","type":"page","link":"https:\/\/cwsdemowebsites.com\/bedeveloped\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"110\" class=\"elementor elementor-110\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-734c2ca hero-inner elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"734c2ca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2836209\" data-id=\"2836209\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69542e1 elementor-widget elementor-widget-heading\" data-id=\"69542e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">About Us<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af8125b about-sec about-inner-sec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af8125b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7bc2c5b about-inner-col\" data-id=\"7bc2c5b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9b21f3 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"f9b21f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"155\" height=\"155\" src=\"https:\/\/cwsdemowebsites.com\/bedeveloped\/wp-content\/uploads\/2026\/08\/about-2.png\" class=\"attachment-full size-full wp-image-115\" alt=\"\" srcset=\"https:\/\/cwsdemowebsites.com\/bedeveloped\/wp-content\/uploads\/2026\/08\/about-2.png 155w, https:\/\/cwsdemowebsites.com\/bedeveloped\/wp-content\/uploads\/2026\/08\/about-2-150x150.png 150w\" sizes=\"(max-width: 155px) 100vw, 155px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Our Story<\/h3><p class=\"elementor-image-box-description\">The BeDeveloped story began with a simple belief: SME\nbusinesses deserve a smarter, more systematic way to\napproach early-stage sales.<br><br>After more than 25 years working in sales, we\u2019ve seenthe best\nand worst. We\u2019ve experienced the messy CRM setups, the\ninconsistent outreach, the stalled pipelines, and the guesswork\nthat too many teams are forced to navigate.<br><br>At BeDeveloped, we\u2019ve taken those lessons and transformed\nthem into a structured, repeatable approach to Sales and\nMarketing. We know how to embed a sales engine that\nstrengthens and supports the whole team, driving clarity,\nmomentum, and measurable results.<br><br>The outcome? A process you trust, a pipeline you can forecast,\nand a cadence that finally feels in control.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3f66db8\" data-id=\"3f66db8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02e1709 elementor-widget elementor-widget-image\" data-id=\"02e1709\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"790\" height=\"950\" src=\"https:\/\/cwsdemowebsites.com\/bedeveloped\/wp-content\/uploads\/2026\/08\/about-1.png\" class=\"attachment-full size-full wp-image-114\" alt=\"\" srcset=\"https:\/\/cwsdemowebsites.com\/bedeveloped\/wp-content\/uploads\/2026\/08\/about-1.png 790w, https:\/\/cwsdemowebsites.com\/bedeveloped\/wp-content\/uploads\/2026\/08\/about-1-249x300.png 249w, https:\/\/cwsdemowebsites.com\/bedeveloped\/wp-content\/uploads\/2026\/08\/about-1-768x924.png 768w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f05faaf image-sec about-inner-sec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f05faaf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0d953a3 image-col\" data-id=\"0d953a3\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0c417d elementor-widget elementor-widget-heading\" data-id=\"d0c417d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.linkedin.com\/in\/lukebadiali\/\">LUKE BADIALI<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7cf6952 inner-sec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7cf6952\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5ba02d2\" data-id=\"5ba02d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f711a2b elementor-widget elementor-widget-text-editor\" data-id=\"f711a2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u2028Luke brings over 15 years of experience working in sales, specialising in strengthening commercial teams and building effective early-stage cycles.\u2028\u2028He has a deep expertise in CRM optimisation, new market development, lead generation and aligning Sales and Marketing teams, with a track record of helping organisations create clear, repeatable routes to revenue.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12db93c btn-primary elementor-widget elementor-widget-button\" data-id=\"12db93c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.linkedin.com\/in\/lukebadiali\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Follow Luke on LinkedIn<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b492ac0 image-col\" data-id=\"b492ac0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9a080c elementor-widget elementor-widget-heading\" data-id=\"d9a080c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.linkedin.com\/in\/georgeberrington\/\">GEORGE BERRINGTON<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-03650b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"03650b2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ed5823d\" data-id=\"ed5823d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c2879d elementor-widget elementor-widget-text-editor\" data-id=\"7c2879d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>George is a seasoned professional with extensive experience in Sales, client relationship management, and consulting. He advises businesses on early-stage sales processes, key account management, and effective campaign delivery, helping them build stronger client pipelines and more scalable routes to market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0903d1 btn-primary elementor-widget elementor-widget-button\" data-id=\"a0903d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.linkedin.com\/in\/georgeberrington\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Follow George on LinkedIn<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38536c4 about-sec about-inner-sec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38536c4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-62c9564 about-inner-col\" data-id=\"62c9564\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ac5857 elementor-widget elementor-widget-image-box\" data-id=\"4ac5857\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">OUR MISSION<\/h3><p class=\"elementor-image-box-description\">At BeDeveloped, our mission is to help businesses build structured, dependable sales and marketing functions for\nsustainable growth.<br><br>We specialise in transforming early-stage sales processes, addressing challenges with tailored solutions across CRM, lead generation, sales campaigns, people management and KPIs.<br><br>Drawing on our experience of working with over 1,000 consulting leaders, we deliver practical strategies and real-world insight \u2013 empowering our clients to avoid pitfalls, achieve results, and trust us to drive meaningful transformation.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14ca566 btn-primary elementor-widget elementor-widget-button\" data-id=\"14ca566\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/cwsdemowebsites.com\/bedeveloped\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3159a30\" data-id=\"3159a30\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-336385d elementor-widget elementor-widget-video\" data-id=\"336385d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cwsdemowebsites.com\/bedeveloped\/wp-content\/uploads\/2026\/08\/about-6.mp4\" autoplay=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About Us Our Story The BeDeveloped story began with a simple belief: SME businesses deserve a smarter, more systematic way to approach early-stage sales. After more than 25 years working in sales, we\u2019ve seenthe best and worst. We\u2019ve experienced the messy CRM setups, the inconsistent outreach, the stalled pipelines, and the guesswork that too many [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-110","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/cwsdemowebsites.com\/bedeveloped\/wp-json\/wp\/v2\/pages\/110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cwsdemowebsites.com\/bedeveloped\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cwsdemowebsites.com\/bedeveloped\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cwsdemowebsites.com\/bedeveloped\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cwsdemowebsites.com\/bedeveloped\/wp-json\/wp\/v2\/comments?post=110"}],"version-history":[{"count":79,"href":"https:\/\/cwsdemowebsites.com\/bedeveloped\/wp-json\/wp\/v2\/pages\/110\/revisions"}],"predecessor-version":[{"id":685,"href":"https:\/\/cwsdemowebsites.com\/bedeveloped\/wp-json\/wp\/v2\/pages\/110\/revisions\/685"}],"wp:attachment":[{"href":"https:\/\/cwsdemowebsites.com\/bedeveloped\/wp-json\/wp\/v2\/media?parent=110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}