{"id":218,"date":"2026-06-19T17:29:28","date_gmt":"2026-06-19T17:29:28","guid":{"rendered":"https:\/\/cwsdemowebsites.com\/flow\/?post_type=product&p=218"},"modified":"2026-06-26T01:15:11","modified_gmt":"2026-06-26T01:15:11","slug":"master-clay","status":"publish","type":"product","link":"https:\/\/cwsdemowebsites.com\/flow\/product\/master-clay\/","title":{"rendered":"Master Clay"},"content":{"rendered":"

Size:<\/b> 100ml
\nHold:<\/b> 9
\nRecommended Use:<\/b> Short to medium length hair
\nHair Length:<\/b> 1\u20136 inches
\nFinish:<\/b> Semi-Matte<\/p>\n

USP:<\/b>
\nAchieve amazing pliable strong hold and control with this shaping and re-shaping clay, perfect for adding definition and texture to any hairstyle.<\/p>\n

Description:<\/b>
\nMaster Clay offers an incredible strong hold and control for short to medium hair lengths. This versatile clay is perfect for shaping and re-shaping, providing definition and texture. It works well on all hair types, even coarse and thick hair. With a low fragrance, it ensures a pleasant styling experience. The semi-matte finish adds a natural look to your style.
\npH Level:<\/b> 5.0 \u2013 6.0<\/p>\n","protected":false},"excerpt":{"rendered":"

How to Use:<\/b><\/h2>\n
    \n
  • Take a small amount of clay and warm it in your hands, spreading it evenly over the palms.<\/li>\n
  • Work into hair, adding additional clay for extra definition and boost.<\/li>\n
  • Style as desired.<\/li>\n
  • Washes out easily with shampoo.<\/li>\n<\/ul>\n

     <\/p>\n

    Benefits of Ingredients:<\/b><\/h2>\n
      \n
    • Lanolin Cera:<\/b> Provides excellent moisture and conditioning to the hair, enhancing manageability.<\/li>\n
    • Cera Microcrystallina:<\/b> Adds texture and provides strong hold.<\/li>\n
    • Kaolin:<\/b> Natural clay that helps absorb excess oil and adds volume.<\/li>\n
    • PEG-40 Hydrogenated Castor Oil:<\/b> Conditioner.<\/li>\n
    • Copernicia Cerifera Cera:<\/b> Provides a flexible yet strong hold.<\/li>\n
    • Glyceryl Stearate:<\/b> Acts as a lubricant on the skin surface, giving the hair a soft and smooth appearance.<\/li>\n<\/ul>\n

       <\/p>\n

      Summary:<\/b><\/h2>\n

      Master Clay provides the ultimate solution for achieving strong hold and control with a semi-matte finish. Perfect for all hair types, it allows for easy shaping and re-shaping, adding texture and definition to your style. Easy to wash out and low in fragrance, this clay is a must-have for anyone looking to maintain their style with confidence.<\/strong>
      \nFor any customisation requests regarding fragrance or additional ingredients, please contact us directly to discuss how we can tailor this product to better suit your preferences.<\/strong><\/p>\n","protected":false},"featured_media":41,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[24],"product_tag":[],"class_list":["post-218","product","type-product","status-publish","has-post-thumbnail","product_cat-master-clay","first","instock","shipping-taxable","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/cwsdemowebsites.com\/flow\/wp-json\/wp\/v2\/product\/218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cwsdemowebsites.com\/flow\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/cwsdemowebsites.com\/flow\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/cwsdemowebsites.com\/flow\/wp-json\/wp\/v2\/comments?post=218"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cwsdemowebsites.com\/flow\/wp-json\/wp\/v2\/media\/41"}],"wp:attachment":[{"href":"https:\/\/cwsdemowebsites.com\/flow\/wp-json\/wp\/v2\/media?parent=218"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/cwsdemowebsites.com\/flow\/wp-json\/wp\/v2\/product_brand?post=218"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/cwsdemowebsites.com\/flow\/wp-json\/wp\/v2\/product_cat?post=218"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/cwsdemowebsites.com\/flow\/wp-json\/wp\/v2\/product_tag?post=218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}