About Us

Meet Jo Morgan

Founder of The Luxe Travel Box and your dedicated global wellness concierge.

My Journey

I was born in South Africa during apartheid and moved to Australia as a young girl. Travel became more than an interest for me early on. It became a way to create possibility, perspective, and new beginnings.

In 1997, I launched my first travel incentive company and quickly built a reputation for delivering complex, high-stakes corporate travel with absolute precision and discretion. Over the decades, I’ve navigated global disruption, industry change, and my own personal and professional setbacks, but one thing has never shifted. I believe the right journey, at the right time, can change a life.

That belief is what led to The Luxe Travel Box, a luxury wellness concierge created for people who want more than a holiday. They want to feel better in their body, clearer in their mind, and fully supported every step of the way.

What Sets Me Apart

My background is not “travel” or “wellness”.It’s both.

Alongside decades in corporate travel, I’ve lived the wellness world from the inside. I have been a multiple fitness studio owner, competed in fitness, and worked as a Pilates instructor and personal trainer.

I understand what it’s like to be driven, busy, and successful on paper, yet running on empty behind the scenes.

That’s why I don’t simply recommend retreats. I curate outcomes.

With The Luxe Travel Box, you get a trusted expert who can manage every moving part of your wellness experience. From selecting the right retreat or medical-grade program, to coordinating the on-the-ground elements that make it feel effortless, I protect your privacy and ensure you are genuinely cared for throughout.

My Mission

I’m on a mission to help people reclaim their health, confidence, and energy, physically and mentally, through world-class wellness experiences.
I created The Luxe Travel Box to bridge the gap between world-class wellness experiences and genuine, lasting transformation. Whether you’re:

  • designing a corporate wellness retreat that actually shifts performance and culture
    rewarding your team with a restorative, high-touch incentive experience
  • or travelling for medical or cosmetic care and want it handled with discretion and ease
  • My role is to make it seamless, safe, and deeply personalised, with care that doesn’t stop when you land back home.

Because when you feel truly looked after, you can finally focus on what matters. Healing, resetting, and coming back stronger.